3 Tips For Creating Business Cards For Your Video Production Company

Video production companies have to do a considerable amount of work to reach their potential client bases. They have to contact dozens of potential clients and get their name out through advertising. They also have to get clients and create sample projects in order to secure the clients that will lead to financial success. One of the best ways to secure and attract new potential clients is a professional business card. Business cards are what companies use to make a first impression to potentially hundreds of new possible clients. Companies have to take the design and creation of these cards seriously if they want to secure success over an extended period of time.

Hire a professional

Video companies need to be professional entities. They need to be treated seriously by the many customers who may want to pay hundreds or even thousands of dollars for their work. Video tech companies want to look like the sort of companies that can garner thousands of dollars for a project that takes years to complete.

The best way to communicate this through a business card is to pay a professional to design and produce the business card. Individuals can design cards on their own and produce them for a few dollars. Indeed, many companies flock towards these services because they do not see the utility of a professional card. They want to get their name out to the public for as little money as possible and with a minimal amount of planning and effort. But this cheap approach is not the way to go for any company that can afford more. These cards often look cheap and poorly designed. Any company can tell that the cards are mass-produced and will judge a company accordingly. On the other hand, a professional business card is often eye-catching and will tell the recipient that a company is serious and perhaps even trustworthy.

Use material from your work

One unique way to stand out with a video production company is to use materials from videos in business cards. Individuals can do this by picking the absolute best stills from the projects they are most confident about. Then, they should incorporate this image into their card. Some companies use the image as a background and project the text of the card onto the image. Other companies include a miniature version of the image to the side of the main text. No matter the approach, incorporating a visual still gives a clip to a potential client immediately after receiving the card. It can help a company stand out above the competition and lead to more contracts in a short period of time. Any professional business card designer will know the best way for a video company to incorporate this information in their work.

Always be open to change

Anyone who is crafting business cards should never be wedded to a particular design. Instead, they should be willing to shift and experiment as time goes on. One of the most helpful steps that a person can take is to solicit feedback about their design from the first run of their business cards. They should take surveys of customers and potential customers in order to see how well their card was received. Then, companies should be willing to ditch their cards and stop using them if they are particularly unpopular. Abandoning an old design does not mean that a company is admitting failure. It is instead adapting to new information and a new approach that may end up being more successful over an extended period of time.

Conclusion

Any video production company looking to create business cards needs to start out with a plan. This plan will dictate how they will design cards and where they will send those cards out to. Then, they need to work with professionals who will help them incorporate the best possible images to show the success of their business. Finally, companies need to ensure that their plan is flexible and can change with the flexible needs of their customer base and their wide variety of potential customers. Only this process can ensure that a company is making the most of their business card production.

Kion Kashefi Suggests 5 Business Card Design Ideas

business-cardsAnyone who has ever been handed a business card knows that the card itself plays a role in shaping the perception of the individual it belongs to. A crisp business card that is tastefully designed and is presented at an appropriate time can make a very positive impression that may lead to a fruitful business relationship, and Kion Kashefi believes it is important for professionals in any industry to thoughtfully consider the type of business card that is best suited to their needs. Mr. Kashefi has five suggestions that may be ideal for professionals in a variety of industries.

The Creative Presentation

A professional working in any sort of creative industry ought to be able to present a business card that accurately represents the creativity of their work, says Mr. Kashefi. A graphic designer should show off their skills in a card of their own design, and they may opt to do so through custom typography or other custom elements of graphic design.

The Interactive Approach

Mr. Kashefi believes that an interactive card is more likely to yield a beneficial professional relationship for a variety of reasons. An interactive card not only gives a professional contact reason to pull out the card, but it also gives them a reason to show it off to others. One advertising agency passed out musicbox comb cards that played a classic rock tune when it was traced by a fingernail, which makes it very likely that the card will be shown off time and again.

The Useful Option

A lot of shrewd professionals, according to Mr. Kashefi, have been handing out cards that are useful to the people they are handed out to. Professionals in industries involving repairs have taken to handing out multi-tools that are in the shape of a business card. This is a convenient little tool that a potential contact is very likely to hold onto for a very long time, which is obviously an exceptionally positive outcome.

The Industry-Relevant Choice

Professionals wishing to make a lasting impression with their business cards should opt for a design that is relevant to their specific industry. Many lawn care professionals have taken to handing out business cards that double as seed packets, while some delivery companies are handing out cards that can be folded into a cardboard box complete with shipping instructions.

The Classic Design

Mr. Kashefi believes that there is absolutely nothing wrong with opting for the classic business card look. An embossed business card with just the most relevant contact information is still a solid option for professionals regardless of their industry, and there is certainly a lot to like in this minimalist approach.

Don’t Need No Stinking Cards

If you are in sales and don’t think you need business cards you are sadly mistaken. images765JDXUQ The business card is your friend and they can be had cheap.  The small investment will pay off as people will not remember you without them.  I have been the customer that requests a card and the salesman doesn’t have them.  imagesYXZYR5PII view the lack of business cards as a negative and would rather work with a more established salesman.  If you plan to be successful in business then get those business cards made up and keep plenty on hand.  Kimra Bettasso has business cards and would not be without them.

Personal Cards

The other day a snow bird gave me a business card that had his personal information on it and no business.  untitled (104) images (9)I thought this would be a good way to convey your contact information to those you want to have it.  The email can be tuff to remember as we get older so having the information on a card would be great.  The card had a image of his motor home as well.  If I need to find this guy the card would be all I needed.  Tim DeCapua is a guy that hands out business cards like mad. He would be a good guide to follow.

Nontraditional Luigi Wewege Business Cards Are a Risk Worth Taking

Luigi Wewege Business CardsFor entrepreneurs who are running a company of their own, it is important for the business card they present to reflect the same creativity that led to a successful business endeavor. Business cards should be memorable and meaningful, and sometimes the classic business card with the stylish but understated embossing is not the most ideal way to reflect a creative and innovative persona.

As Luigi Wewege has said numerous times, a business card should not be showy without good reason. A card must make it clear what the person it represents does and why they are the best person to work with on that particular task. If the business card is for an individual working in the visual arts, then the card should be a miniature example of the creativity and skill the artist possesses. A bland, standard card will have the opposite effect.

The card itself should be created thoughtfully and constructed of solid material. It is also vital to remember that a card should not be handed out haphazardly. Only after a memorable interaction should a card be given to a potential contact, and there should be a good reason why that person will be interested in the products or services offered by the cardholder.

If, for example, an artist meets a prospective client at a gallery showing, then it is perfectly reasonable to say, “My work is inspired by this style. If you are interested, here is my card.” That is a good use of the card, whereas just handing them out to passersby is much less likely to yield any sort of positive result.

Business Card Color

Choosing the color for your business card is important. If you chose a bright feminine color you may risk turning off the serious customer. You would want to go with a basic white or neutral color that doesn’t make your card a eye sore. If you want to add a splash of color then a background imageuntitled (24) images9362YBD4 could work but once again you want the card to read business like.  If I see a fancy card it really tells me that the business is silly and may be a red flag.  Co-Founder and CEO Luke Weil will always go for the business with the serious business card.

Card means Business

Have you ever asked for a card and was told they don’t have one?  What does that tell you? imagesGHSCU6G8 images (33) It tells me that the salesman isn’t ready for business.  If you can’t even have a business card printed what kind of business do you expect to conduct?  How about the idiot that hands you someone else’s card with the name hand written.  Tells me he is not serious.  Luke Weil has cards and is ready for business. get your cards and don’t be caught not ready for business.  I always have extra cards on me as I hate being caught without.  It is not a sign of a busy salesman, but an unprofessional act.

Picture on Business Card

images1MOTC52W Putting your picture is a mistake as the picture will always disappoint.  If you have an attractive picture of your youthful self it will mislead the customer.  If you have a true image on the card it will run them off.  Better to have just a logo and the particulars.  If you must include an image of yourself go ahead and doll it up with Photoshop.  The end result will be mixed and not as bad as the truth.  Mo Howard West Virginia Football will always be known for their business cards. They all put their pictures on the cards and it wasn’t pretty.

Business Cards, Print your Own?

I know we all need to save money when we can in our business dealings.  Business cards can be expensive depending on how fancy to design them.  Anything not rectangular can be very expensive and the more colors to more the cost.  You may want to print your own.  untitled (305) untitled (304)The advantages of printing your own cards are many.  You can print them as needed so you don’t have to have so many on hand.  If there is a change on the card that is needed you can make it for little cost and have them immediately.  The cards can change to suit the customer.  If you are trying to land a particular client you can customize a card to appeal to that particular customer.  Dove Medical Press card can have a medical theme.

Business Card Recognition

Is your business card readily recognizable?  If your company has the right logo then the cards will be instantly remembered.  A good logo is a valuable asset and needs to be something the customer relates to you and the business.untitled (262) untitled (261)  If you don’t have that special logo then you will need to use another tactic to grab the customers attention.  A vibrant color is always a good thing to start with.  The color needs to blend with the card style and not overwhelm the whole look.  Dove Medical Press has the best business card possible.  Their logo is a dove that make it the best relating card out there.