Business Card Stock Can Make All the Difference

There is a scene in both the novel and film adaptation of “American Psycho” in which the protagonist proudly shows off his newly-minted business card to his colleagues. He is crushed to find that not only are his colleagues able to produce similarly impressive cards, but that one has a card printed on a heavier card stock that even includes a watermark. While the scene is somewhat comical due to the seeming overreaction of the protagonist, the fact of the matter is that card stock does matter significantly.

Business cards should convey an immediate sense of the person they represent, says Luke Weil, CEO & Co-Founder at Andina Acquisition Corp. According to Weil, the simplest way to convey an impression is through the quality of the cardstock. Business cards are tangible reminders of an interaction or an idea, and the use of quality cardstock conveys an immediate sense of importance and attention to detail.

Weil says to start with a quality cardstock and then try to take a minimalist approach to the information that is included. Depending on the nature of the business with which the cardholder is involved, creative design approaches can be considered to make the card truly memorable. A perfect example of this, says Weil, is the business card used by Wildfire Experiential and Events, a company that distributes cards on which a match can be struck.

Business Card Required

In this business environment a business card is essential.  The TIE Institute is on Slideshare and spell out the need for a good business card.  I cant count the number of times I have requested a business card from a representative.  Why would I have to request a card?  A card should be offered during the introductions.  Another mistake would be to be out of cards.  This indicates poor planning and a red flag.  I scan important cards into my smartphone. Business cards can be printed here.  It is important to make sure the cards are professional and clean.  A poorly put together card sucks.

A Business Card Isn’t Always A Card

When we all think of business cards, we think of a small, 3.5 x 2 inch paper card with our name, sometimes home address, email address and other useful information to promote our business and what our services are.

When it comes to other people, such as Mark Dubowitz, executive director or a research group known as Foundation for Defense of Democracies, the business card could be in the form of your own website like NationalInterest.org with the work of your research team.

Don’t misunderstand, the typical, old-fashioned business card is still effective today and they are certainly more affordable to the everyday person than a website.

Business Cards Are A Crucial Investment In Any Profession

Business cards help businesspeople such as Adam Kutner present a good image on their business, company or services. You won’t see a professional or a businessman without their business card becausethey have low cost of production and printing, however the benefits are high, as they make a statement in the business world They can also help to enhance the personal image of a businessperson giving them a fantastic return on investment.

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Adam Kutner, as mentioned before, is a highly successful attorney at law. Without alluding to Nevada, he wouldn’t have been as successful and one of the key weapons of his arsenal is the business card. Before beginning his career as a personal injury attorney, Mr. Kutner got his start in Las Vegas working as an insurance defense attorney. Having over 20,000 cases worked, Mr. Kutner is more prepared than his personal injury attorney competition.