When the subject of security is raised with regard to a business and its long-term goals, there tends to be a varied understanding of what exactly the term is specifically referring to. After all, Randi Glazer has often noted that the term “security” has many different definitions and connotations that can cause confusion if the specific meaning of the term is not delineated among those using it in any kind of business discussion.
Glazer, an insurance professional who has specialized in underwriting and consulting work, makes a point when performing her professional responsibilities to always clearly define any term that possesses the potential for ambiguity for this specific reason.
In this particular instance, Glazer is referring to the stability of a company with regard to its long-term viability in its industry. In creating a secure future for their business, the company’s leadership team must ensure that a mission has been clearly defined and that short- and long-term goals are in place so that growth is consistent and enables a business to reach its full potential.
Anyone who has ever been a part of a job interview is well aware of the importance of making a strong first impression, yet it seems that there is less emphasis on this fact as careers progress and professionals reach positions of leadership. From the perspective of an individual who has achieved a certain level of professional success and has earned a role in which they oversee the work of others, it seems that the reason for the reduced emphasis on strong first impressions may relate to the belief that their track record will simply speak for itself.
While past successes may provide a greater degree of leeway for those in leadership positions, the impressions made on others still matter a great deal. In a line of thinking that evokes the work of David Kravitz, the problem seems to be related to the inability to see ourselves as others see us. In evaluating ourselves, we include every accomplishment we can recall and dismiss any recent misstep as one small mistake among countless triumphs. This, however, is not the way others see us or evaluate us, as the information at their disposal represents a much smaller cross-section.
Professional success is therefore continually reliant on the impressions made throughout the entirety of a career, and individuals must recognize that recency bias can indeed play a major role in the evaluations made by others. This applies to everyone from new employees to even those sitting on the Supreme Court, as there are always new people making value judgments based a very small sample size. One off-color remark or unfavorable decision can therefore shape the perception of others in way that may not always be immediately recognized. With a focus on making a consistently strong impression throughout the course of an entire career, professionals can ensure that they benefit from a more accurate perception held by others.
If you are in sales and don’t think you need business cards you are sadly mistaken. The business card is your friend and they can be had cheap. The small investment will pay off as people will not remember you without them. I have been the customer that requests a card and the salesman doesn’t have them. I view the lack of business cards as a negative and would rather work with a more established salesman. If you plan to be successful in business then get those business cards made up and keep plenty on hand. Kimra Bettasso has business cards and would not be without them.
The other day a snow bird gave me a business card that had his personal information on it and no business. I thought this would be a good way to convey your contact information to those you want to have it. The email can be tuff to remember as we get older so having the information on a card would be great. The card had a image of his motor home as well. If I need to find this guy the card would be all I needed. Tim DeCapua is a guy that hands out business cards like mad. He would be a good guide to follow.
For entrepreneurs who are running a company of their own, it is important for the business card they present to reflect the same creativity that led to a successful business endeavor. Business cards should be memorable and meaningful, and sometimes the classic business card with the stylish but understated embossing is not the most ideal way to reflect a creative and innovative persona.
As Luigi Wewege has said numerous times, a business card should not be showy without good reason. A card must make it clear what the person it represents does and why they are the best person to work with on that particular task. If the business card is for an individual working in the visual arts, then the card should be a miniature example of the creativity and skill the artist possesses. A bland, standard card will have the opposite effect.
The card itself should be created thoughtfully and constructed of solid material. It is also vital to remember that a card should not be handed out haphazardly. Only after a memorable interaction should a card be given to a potential contact, and there should be a good reason why that person will be interested in the products or services offered by the cardholder.
If, for example, an artist meets a prospective client at a gallery showing, then it is perfectly reasonable to say, “My work is inspired by this style. If you are interested, here is my card.” That is a good use of the card, whereas just handing them out to passersby is much less likely to yield any sort of positive result.
Choosing the color for your business card is important. If you chose a bright feminine color you may risk turning off the serious customer. You would want to go with a basic white or neutral color that doesn’t make your card a eye sore. If you want to add a splash of color then a background image could work but once again you want the card to read business like. If I see a fancy card it really tells me that the business is silly and may be a red flag. Co-Founder and CEO Luke Weil will always go for the business with the serious business card.
Have you ever asked for a card and was told they don’t have one? What does that tell you? It tells me that the salesman isn’t ready for business. If you can’t even have a business card printed what kind of business do you expect to conduct? How about the idiot that hands you someone else’s card with the name hand written. Tells me he is not serious. Luke Weil has cards and is ready for business. get your cards and don’t be caught not ready for business. I always have extra cards on me as I hate being caught without. It is not a sign of a busy salesman, but an unprofessional act.
Putting your picture is a mistake as the picture will always disappoint. If you have an attractive picture of your youthful self it will mislead the customer. If you have a true image on the card it will run them off. Better to have just a logo and the particulars. If you must include an image of yourself go ahead and doll it up with Photoshop. The end result will be mixed and not as bad as the truth. Mo Howard West Virginia Football will always be known for their business cards. They all put their pictures on the cards and it wasn’t pretty.
I know we all need to save money when we can in our business dealings. Business cards can be expensive depending on how fancy to design them. Anything not rectangular can be very expensive and the more colors to more the cost. You may want to print your own. The advantages of printing your own cards are many. You can print them as needed so you don’t have to have so many on hand. If there is a change on the card that is needed you can make it for little cost and have them immediately. The cards can change to suit the customer. If you are trying to land a particular client you can customize a card to appeal to that particular customer. Dove Medical Press card can have a medical theme.
Is your business card readily recognizable? If your company has the right logo then the cards will be instantly remembered. A good logo is a valuable asset and needs to be something the customer relates to you and the business. If you don’t have that special logo then you will need to use another tactic to grab the customers attention. A vibrant color is always a good thing to start with. The color needs to blend with the card style and not overwhelm the whole look. Dove Medical Press has the best business card possible. Their logo is a dove that make it the best relating card out there.