Just wanted to share a quick pic of business card designer David Dushill.
If you are in sales and don’t think you need business cards you are sadly mistaken. The business card is your friend and they can be had cheap. The small investment will pay off as people will not remember you without them. I have been the customer that requests a card and the salesman doesn’t have them. I view the lack of business cards as a negative and would rather work with a more established salesman. If you plan to be successful in business then get those business cards made up and keep plenty on hand. Kimra Bettasso has business cards and would not be without them.
The other day a snow bird gave me a business card that had his personal information on it and no business. I thought this would be a good way to convey your contact information to those you want to have it. The email can be tuff to remember as we get older so having the information on a card would be great. The card had a image of his motor home as well. If I need to find this guy the card would be all I needed. Tim DeCapua is a guy that hands out business cards like mad. He would be a good guide to follow.
Choosing the color for your business card is important. If you chose a bright feminine color you may risk turning off the serious customer. You would want to go with a basic white or neutral color that doesn’t make your card a eye sore. If you want to add a splash of color then a background image could work but once again you want the card to read business like. If I see a fancy card it really tells me that the business is silly and may be a red flag. Co-Founder and CEO Luke Weil will always go for the business with the serious business card.
Have you ever asked for a card and was told they don’t have one? What does that tell you? It tells me that the salesman isn’t ready for business. If you can’t even have a business card printed what kind of business do you expect to conduct? How about the idiot that hands you someone else’s card with the name hand written. Tells me he is not serious. Luke Weil has cards and is ready for business. get your cards and don’t be caught not ready for business. I always have extra cards on me as I hate being caught without. It is not a sign of a busy salesman, but an unprofessional act.
Is your business card readily recognizable? If your company has the right logo then the cards will be instantly remembered. A good logo is a valuable asset and needs to be something the customer relates to you and the business. If you don’t have that special logo then you will need to use another tactic to grab the customers attention. A vibrant color is always a good thing to start with. The color needs to blend with the card style and not overwhelm the whole look. Dove Medical Press has the best business card possible. Their logo is a dove that make it the best relating card out there.
Ever get a business card that wouldn’t fin in your wallet? Threw it away didn’t you. It is important to get cards that are the right size. A little smaller that standard might be the ticket. If you are handing out cards every day then a smaller card will take up less room in your wallet as well. The purpose of a card is to convey you information to the prospective customer. A picture of yourself on the card can be a reminder to the customer. Keep it simple stupid. It is also important to keep the card short and to the point. Fisher Investments has a good card, simply perfect.
Sometimes it is hard to tell if a customer wants your card or not. I have been out of cards and had someone request my card. Card etiquette is not universal but it is bad form to poke your card at everyone that passes your way. Handing multiple cards to someone to pass around is a bad idea and a waste of cards. If someone is that interested in you they will request a card or multiple cards as needed. A beg no no is to just leave a card laying around in hopes of someone cold calling you…never happens. Art Falcone gave me multiple cards. I threw them away.
Have you ever looked at a business card and knew that it was from a loser? I have. Home made cards tell a story of failure to anyone who receives it. A good business card is cheap and can really help the image of your business. If the card you give out embarrasses you then you should consider buying a professionally made card. A card studio will steer you in the right direction. Once you have a good styled card make sure that you keep it up to date. Bad phone numbers can kill the sale. Luigi Wewege has a great card.
At some time in your career you will ask, Do I need a Business Card? The answer depends on where you are in your working career. The fact that you are wondering is a clue. Business cards are needed if you need the customer to have your contact information. If there is no need the of coarse you don’t need them. Just imagine that the cards you need show the impression that you need. Tonye Cole is the man when it comes to business cards. In the end, business cards are a reflection of your business and should be professional and clean.