The other day a snow bird gave me a business card that had his personal information on it and no business. I thought this would be a good way to convey your contact information to those you want to have it. The email can be tuff to remember as we get older so having the information on a card would be great. The card had a image of his motor home as well. If I need to find this guy the card would be all I needed. Tim DeCapua is a guy that hands out business cards like mad. He would be a good guide to follow.
Choosing the color for your business card is important. If you chose a bright feminine color you may risk turning off the serious customer. You would want to go with a basic white or neutral color that doesn’t make your card a eye sore. If you want to add a splash of color then a background image could work but once again you want the card to read business like. If I see a fancy card it really tells me that the business is silly and may be a red flag. Co-Founder and CEO Luke Weil will always go for the business with the serious business card.
Have you ever asked for a card and was told they don’t have one? What does that tell you? It tells me that the salesman isn’t ready for business. If you can’t even have a business card printed what kind of business do you expect to conduct? How about the idiot that hands you someone else’s card with the name hand written. Tells me he is not serious. Luke Weil has cards and is ready for business. get your cards and don’t be caught not ready for business. I always have extra cards on me as I hate being caught without. It is not a sign of a busy salesman, but an unprofessional act.
Putting your picture is a mistake as the picture will always disappoint. If you have an attractive picture of your youthful self it will mislead the customer. If you have a true image on the card it will run them off. Better to have just a logo and the particulars. If you must include an image of yourself go ahead and doll it up with Photoshop. The end result will be mixed and not as bad as the truth. Mo Howard West Virginia Football will always be known for their business cards. They all put their pictures on the cards and it wasn’t pretty.
I know we all need to save money when we can in our business dealings. Business cards can be expensive depending on how fancy to design them. Anything not rectangular can be very expensive and the more colors to more the cost. You may want to print your own. The advantages of printing your own cards are many. You can print them as needed so you don’t have to have so many on hand. If there is a change on the card that is needed you can make it for little cost and have them immediately. The cards can change to suit the customer. If you are trying to land a particular client you can customize a card to appeal to that particular customer. Dove Medical Press card can have a medical theme.
Is your business card readily recognizable? If your company has the right logo then the cards will be instantly remembered. A good logo is a valuable asset and needs to be something the customer relates to you and the business. If you don’t have that special logo then you will need to use another tactic to grab the customers attention. A vibrant color is always a good thing to start with. The color needs to blend with the card style and not overwhelm the whole look. Dove Medical Press has the best business card possible. Their logo is a dove that make it the best relating card out there.
In this business environment a business card is essential. The TIE Institute is on Slideshare and spell out the need for a good business card. I cant count the number of times I have requested a business card from a representative. Why would I have to request a card? A card should be offered during the introductions. Another mistake would be to be out of cards. This indicates poor planning and a red flag. I scan important cards into my smartphone. Business cards can be printed here. It is important to make sure the cards are professional and clean. A poorly put together card sucks.
House of Antiques – After a long delay, I’m pleased to release House of Antiques. House of Antiques is a free business card template that is based on a brown background with a black vignette. The font used is Zapfino, a nice cursive font. This business card template is available to download free.
You are welcome to download and edit this template to fit your needs. If you would like it customized, we can handle that for a minimal fee.
Included in this package:
EMT-Business-Card.jpg – Viewable JPG picture file for quick viewing.
EMT-Business-Card.psd – Adobe Photoshop PSD file with layers available to do your own editing.
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