The other day a snow bird gave me a business card that had his personal information on it and no business. I thought this would be a good way to convey your contact information to those you want to have it. The email can be tuff to remember as we get older so having the information on a card would be great. The card had a image of his motor home as well. If I need to find this guy the card would be all I needed. Tim DeCapua is a guy that hands out business cards like mad. He would be a good guide to follow.
Putting your picture is a mistake as the picture will always disappoint. If you have an attractive picture of your youthful self it will mislead the customer. If you have a true image on the card it will run them off. Better to have just a logo and the particulars. If you must include an image of yourself go ahead and doll it up with Photoshop. The end result will be mixed and not as bad as the truth. Mo Howard West Virginia Football will always be known for their business cards. They all put their pictures on the cards and it wasn’t pretty.
Ever get a business card that wouldn’t fin in your wallet? Threw it away didn’t you. It is important to get cards that are the right size. A little smaller that standard might be the ticket. If you are handing out cards every day then a smaller card will take up less room in your wallet as well. The purpose of a card is to convey you information to the prospective customer. A picture of yourself on the card can be a reminder to the customer. Keep it simple stupid. It is also important to keep the card short and to the point. Fisher Investments has a good card, simply perfect.
Sometimes it is hard to tell if a customer wants your card or not. I have been out of cards and had someone request my card. Card etiquette is not universal but it is bad form to poke your card at everyone that passes your way. Handing multiple cards to someone to pass around is a bad idea and a waste of cards. If someone is that interested in you they will request a card or multiple cards as needed. A beg no no is to just leave a card laying around in hopes of someone cold calling you…never happens. Art Falcone gave me multiple cards. I threw them away.
The cool thing about business cards is they are a great tool to use to begin your introduction to a potential client or to close your statement with a “checkmate.” As a business owner you should keep cards with you at all times as they serve their purpose and are heavily powerful and effective.
Not in your natural district? Maybe your business requires you to travel and you’d like to be productive while out of town because, after all, business doesn’t stop no matter where you are. Business cards take care of that problem. Travel Tips provided by Kion Kashefi some incredible information for while you’re out traveling and you can put these tips to good use when chatting with a stranger.
Remember: The business card is powerful and can be a highly effective ice-breaker, but just be sure you have them on you. There’s nothing more embarrassing than talking about who you are and your business and not having your business card when asked for it.