Anyone who has ever been handed a business card knows that the card itself plays a role in shaping the perception of the individual it belongs to. A crisp business card that is tastefully designed and is presented at an appropriate time can make a very positive impression that may lead to a fruitful business relationship, and Kion Kashefi believes it is important for professionals in any industry to thoughtfully consider the type of business card that is best suited to their needs. Mr. Kashefi has five suggestions that may be ideal for professionals in a variety of industries.
The Creative Presentation
A professional working in any sort of creative industry ought to be able to present a business card that accurately represents the creativity of their work, says Mr. Kashefi. A graphic designer should show off their skills in a card of their own design, and they may opt to do so through custom typography or other custom elements of graphic design.
The Interactive Approach
Mr. Kashefi believes that an interactive card is more likely to yield a beneficial professional relationship for a variety of reasons. An interactive card not only gives a professional contact reason to pull out the card, but it also gives them a reason to show it off to others. One advertising agency passed out musicbox comb cards that played a classic rock tune when it was traced by a fingernail, which makes it very likely that the card will be shown off time and again.
The Useful Option
A lot of shrewd professionals, according to Mr. Kashefi, have been handing out cards that are useful to the people they are handed out to. Professionals in industries involving repairs have taken to handing out multi-tools that are in the shape of a business card. This is a convenient little tool that a potential contact is very likely to hold onto for a very long time, which is obviously an exceptionally positive outcome.
The Industry-Relevant Choice
Professionals wishing to make a lasting impression with their business cards should opt for a design that is relevant to their specific industry. Many lawn care professionals have taken to handing out business cards that double as seed packets, while some delivery companies are handing out cards that can be folded into a cardboard box complete with shipping instructions.
The Classic Design
Mr. Kashefi believes that there is absolutely nothing wrong with opting for the classic business card look. An embossed business card with just the most relevant contact information is still a solid option for professionals regardless of their industry, and there is certainly a lot to like in this minimalist approach.