For entrepreneurs who are running a company of their own, it is important for the business card they present to reflect the same creativity that led to a successful business endeavor. Business cards should be memorable and meaningful, and sometimes the classic business card with the stylish but understated embossing is not the most ideal way to reflect a creative and innovative persona.
As Luigi Wewege has said numerous times, a business card should not be showy without good reason. A card must make it clear what the person it represents does and why they are the best person to work with on that particular task. If the business card is for an individual working in the visual arts, then the card should be a miniature example of the creativity and skill the artist possesses. A bland, standard card will have the opposite effect.
The card itself should be created thoughtfully and constructed of solid material. It is also vital to remember that a card should not be handed out haphazardly. Only after a memorable interaction should a card be given to a potential contact, and there should be a good reason why that person will be interested in the products or services offered by the cardholder.
If, for example, an artist meets a prospective client at a gallery showing, then it is perfectly reasonable to say, “My work is inspired by this style. If you are interested, here is my card.” That is a good use of the card, whereas just handing them out to passersby is much less likely to yield any sort of positive result.