Business cards can act as the first impression of who you are as a business person. People like sales professionals, freelancers, and even lawyers often need a really good business card to get clients. A lot of people depend on websites and online marketing to get the message out about them and sell their products. A lawyer may find themselves in a position where their website doesn’t bring in much traffic and networking in person is a better option. A business card that stands out and is creative can help the budding or veteran lawyer stand out from the crowd. Let’s look over at how a creative card can be made.
Think different
Standing out means being different. Don’t aim to be too different but just enough that it makes a lasting impression from a short introduction. This can be done in a number of ways and a lawyer can even contract the work out to a digital artist to get the job done. This can be a pretty fun process from conception to getting those first 500 business cards and handing them out.
Standing out not only works for business cards but also websites.
Use different sizes
Most business cards are a common size and this doesn’t help a lawyer stand out or be remembered. This is an area where you can get creative. THere’s really no rule that states that a business card has to be a certain size. The common size that is seen for most cards comes from them being “wallet-friendly”.
In today’s age, this is a different story. Most clients that a lawyer will interact with will receive a business card and place it in one of those phone case cardholders. Some of them can accommodate a good array of sizes. So go out and make try a few unconventional sizes to add a bit of flair to your business cards.
Minimalist or over the top
The minimalist or over the top strategy can work well in certain situations. It all depends on how you want to brand yourself. Are you more of a reserved and refined individual, do you want clients to look at you with a sense of awe? Then try out a minimalist approach.
An example of this can be your name in a foil print on a simple black or white background on the front of the card. The back can be in the same foil color and have a few marketing lines along with contact information.
The over the top method can be really good for lawyers in something like intellectual property law that services artists or photographers. Being in the creative space means operating in a more relaxed mood. Being artistic and creative in this situation could be a good way to connect with your potential clients.
An example of this could be something like a heavily textured card with a lot of creative design. Something like a card shaped like a digital camera would be a great idea for the lawyer that wants to work with photographers.
3D model cards
This was something hinted at before in the over the top example. 3D cards can come in a variety of examples and really stand out from the boring rectangle that most lawyers carry around. Some of these can range from the digital camera example to something like a movable figure card. This could be a card that unfolds into something else like a person or even an animal. The creative potential for 3D cards is almost limitless.
Putting the card together
A good business card stands out from the average crowd and sets a good impression. Lawyers can’t always depend on online traffic or websites like with the Douglas Healy. Lawyers have to stand out from the crowd and making a creative business card is part of that process. This can be done in a variety of ways from a minimalist approach to even going all out creative.
A lawyer will want to form their card around the clients that they want. Using 3D cards is a great way to do that. A lawyer should have no problem in creating a good business card that brings in clients by following these steps